US Education Advisory Group

Driving innovation and growth across the K-Gray education landscape.

We help education and EdTech leaders expand their reach, drive revenue, and build meaningful partnerships from K–12 to Higher Education and Workforce Development.

With decades of experience across sales leadership, education innovation, and market strategy, we partner with mission-driven organizations to open new markets, strengthen positioning, and align solutions with real-world needs.

MICHAEL JACKSON

Managing Principal

Mike’s extensive career in the U.S. education publishing, technology, and curriculum market spans over 30 years of senior-level sales and marketing experience, Mike has held C- Suite positions in seed stage, growth stage, and established education companies like School Specialty, Scholastic , iLearn and as a key partner of consulting firms Focus Marketing and Education Market Experts. He specialized in growing sales revenues by expanding market presence, developing distribution channels, and creating competitive sales and marketing strategies to startup and global education companies. He also serves as a trusted advisor in sales and marketing for innovative ed-tech companies and currently serves on the Expert Panel with the Education Research and Development Institute, SXSW Launch Advisory Panel, Start Ed Mentor, BETT-London Global Presenter in 2025 and is founder and CEO of Texas Education Alliance. 

As Managing Principal of US Education Advisory Group, Mike brings his leadership and deep expertise, knowledge to help education companies navigate the nuances of strategic business development, state and district relationships, government affairs, and state agency processes

Mike and his family live in Austin, TX  and have a deep passion for the state and the city of Austin that includes raising his children in Texas public schools, playing shortstop for a local sandlot baseball team or spending time at the family ranch in Spicewood, TX.

Wendy Erikson

Managing Principal

Wendy is a business development and partnerships leader with 15+ years of experience working across EdTech, Higher Education, and workforce development organizations.

She helps mission-driven companies and institutions build strategic alliances, launch innovative programs, and create go-to-market strategies that drive growth and relevance—from digital learning startups to top-tier universities.

Wendy has advised and collaborated with organizations such as ASU, University of Chicago, University of Michigan, IESE Business School, Strategic Education Inc., and Year Up. Her work focuses on bridging academia and industry, integrating emerging technologies like AI and XR, and launching high-impact pilots that scale.

  • Strategic Alliances & Corporate Partnerships

     We help institutions and companies create strategic relationships that drive innovation, growth, and relevance across the K–Gray spectrum.

  • K-12 & Higher Ed Market Strategy

    We provide deep expertise in both the K–12 and Higher Ed landscapes—from navigating procurement and policy to designing scalable sales strategies.

  • Go-to-Market Support for EdTech

    We guide EdTech companies to refine their GTM strategy, test markets through pilots, and scale by reaching the right buyers and decision-makers.

  • Innovation & Emerging Tech in Education

    From AI to XR, we support institutions exploring new technologies to modernize curriculum and better prepare learners for the workforce.

Our Approach

We immerse ourselves in your product, mission, and goals—then chart a path forward.

Our Methodology Includes:

 âœ“ Rapid product and org immersion
✓ Market and user research
✓ Internal and external interviews
✓ Competitive analysis and positioning
✓ Strategy mapping and opportunity identification
✓ Pilot launch, rollout, and scaling support

Whether you're an education company expanding into a new market or a university rethinking your offerings, we build strategies that deliver impact.